At the beginning of my client relationships, we talk a lot about expectations. What I expect of the clients (to keep me informed, to help me help them make rational decisions, to review their account statements, to meet with me on a somewhat regular basis to discuss planning topics, etc) and what the clients expect of me (regular communications, monitoring the portfolio for rebalancing and tax losses, proactive planning topics, working closely with their other professional relationships, ongoing education) are at the forefront. And those things are good – they make for stronger long-term relationships. Like a marriage, the relationship only works if both parties understand what to expect from one another.
And then there is a second conversation about expectations, one that is likely more important than how often clients will receive portfolio reports and emails from me. It’s what we can expect from the markets. Nothing can wreck a reasonable investment philosophy quicker than saying “I didn’t know this could happen.” If you’re a long-term buy and hold investor who is surprised that the market can fall 30% or more, you’re in trouble. If you’re a trendfollower who is surprised that you can get whipsawed by a moving average, you’re in trouble. If you’re a value investor who is surprised that your stocks can get cheaper still, you’re in trouble. If you like CDs and you’re surprised that they will lose purchasing power and you’ll pay a third of your returns to the IRS, you’re in trouble. Surprises are bad. Really bad. It means we planned poorly and maybe we don’t know what to do next.
So how should someone subscribing to a long-term, passive, buy-and-hold-and-rebalance strategy set their expectations? Some things you need to know up front:
1) There will be extended periods of time when you hate parts of your portfolio. Really, every year you’ll hate something in the portfolio. Every. Single. Year. Sometimes you’ll hate something for five years. Expect it.
2) You will almost never have interesting cocktail party anecdotes. You’ll become bored with the strategy at some point. Friends will tell you about their conquests in Tesla and Apple and Netflix and you won’t have a war story to share with them. Unless you get really excited about rebalancing. You’re boring, expect it.
3) You will be convinced, eventually, that the strategy is “broken.” This is closely related to #1. How can this strategy work if we would have done SO MUCH BETTER if we just owned (insert asset class here)? You are going to want to throw in the towel. Maybe because everyone else is making more money than you, maybe because your buddy said his tactical guy got him “out before it went bad.” You’re going to feel the pull to change course, expect it.
4) You will experiences losses. Period, the end. Your portfolio will, to some extent, participate in bear markets. You own invested, marketable assets. Some days other market parcitipants will be very willing to buy those assets from you at a reasonable price. Other days they won’t come within 100 miles of your holdings. Face it – the stock market spends something like 80% of the time down from the highs. You can’t always be at all-time highs. You will eventually see new highs, but not always. You’re going to see the portfolio decline in value, expect it.
If you can know these things going in, you’ll have a shot at being a successful investor. If you allow yourself to be surprised by the realities of your investment strategy, it will be tough going.